What we do:
Eye tracking
– We analyse eye tracking data and have generated a huge database of knowledge and insights over the years.
– From all the insights, reports that often uncover hidden shopper behaviour are produced and that can be purchased directly via this website.
– Need Insights can also be hired as consultants to analyse your visual communication, from websites, display ads to print and outdoor environments.
We analyse shopper behaviour
We have extensive experience from both qualitative and quantitative market research…
This means we can discover deep consumer insights using data from tools such as eye tracking, deep interviewing, website analytics, and location based services.
Location analytics
– We analyse location based data from Wi-Fi and other data sources.
– For location analytics we have developed our own plaform filtering and applying statistical analytics to big data.
– Hire us for a specific project or the creation of custom and automated reports.
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Consumer data that we analyse
Online
Usability studies
Web Page Optimization
Display advertising
Video
A/B testing
Packaging design
Magazine ads
Advertorials
Editorials
A/B testing
Real World Environments
Retail
Outdoors
Showrooms
Exhibitions
Dashbords
Location Analytics
Retail
Events
City centers
Pop-up stores
Traffic data
Some of our partners and customers…
Customers recommending Need Insights:
”The recommendations we received exceeded our expectations! The report contained a number of real eye-openers that will make a big difference on how we work with web design moving forward. ”
”After implementing the recommendations from your eye tracking report, our sales increased with over 15%!”
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