Version A
Eye tracking shows that most people first look at the face and thumbs-up, but the milk glass gets less attention (which is the product to be sold).
Version B
Eye tracking shows that people are looking at the face and the glass of milk. This is a way to create interest and sell more!
Use eye tracking for variance testing!
Banners – print ads – landing pages – newsletters – flyers – Roll-ups – POS-material – Etc.