A, or


Version A

Eye tracking shows that most people first look at the face and thumbs-up, but the milk glass gets less attention (which is the product to be sold).

Version B

Eye tracking shows that people are looking at the face and the glass of milk. This is a way to create interest and sell more!

Use eye tracking for variance testing!

Banners – print ads – landing pages – newsletters – flyers – Roll-ups – POS-material – Etc.

Higher conversion


More attention

Clear sender

Increased sales

Order a variance test online

Contact us for more information on variance testing!