Usability studies

Varför en användarstudie


With a user study with eye tracking, we find both that which works well and what does not work with your site.

We find hidden conversion killers, areas that create confusion, search patterns and which parts are clear.

How to perform a usability study


We recruit appropriate subjects and perform user studies that includes tasks, interview questions and eye tracking.

Usually, we work continuously with our customers where we test their site 2-6 times per year. Many smaller studies give much better results than simply doing one large study.

When to do a usability study


A user study should be performed during the development phase to get to a site that clearly communicates your message.

If you have an already established site, we recommend user research every 3-6 months. If your are rebuilding your site, it is particularly important to test your existing site!

Case studies

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