Online analytics for measuring events.

We measure everything we do online, but digital analysis becomes more difficult in real environments. This is where Location analytics comes in and helps to measure and evaluate events, fairs, roadshows and pop-up stores.

This is how it works

Our smart sensors detect smart phones via their Wi-Fi signals. As most users wear a smartphone, our sample sizes are high. Current outdoor event data show that approximately 75% of visitors have their Wi-Fi enabled. In the case of indoor arrangements, this is 80 up to 100% of the visitors. When free Wi-Fi is offered, this has a positive impact on the sample size.