Sell More on Amazon – Shopper Behaviour Revealed

In many countries, Amazon has become the first port of call for so many everyday items that it is now essential for manufacturers across all sectors to be present with their products on the Amazon site.

The goal of the Amazon shopper is to reduce, as quickly as possible, an often unmanageable number of items to a small selection of suitable products from which they can choose the one most appropriate to their needs.

Market research we have conducted over a five year period on three continents demonstrates very clearly that the vast majority of Amazon shoppers want to start and complete their purchase as quickly as they can, even if that product costs as much as $500/€500.  In fact, the cheaper the item, the less time they are likely to invest in researching the product, which means that most of what the manufacturer posts on Amazon is superfluous to requirements and unlikely to be read.

This is often difficult for manufacturers to understand.  Why would the shopper not want to ensure that he or she is getting the best possible product for the budget available? In fact, many consumers think about it the other way round… Instead of looking for the product with the highest specification, what they actually want from the product description on Amazon is the reassurance that a set of basic, minimum requirements will be met when the product reaches their home.

This report is filled with insights, including…

• What are the decisive factors for a product to be considered
• What elements are important on the search results page
• What shopper typologies are there
• Why so many products are immediately dismissed
• What are the essential factors to optimise on the product page
• What type of images create interest, and which don’t
• Understand the complete shopper journey on the Amazon website.

Start optimising your presence on Amazon so shoppers choose your products instead of your competitors.