People

 

Jason McMillion

Jason McMillion

CEO & Lead eye tracking analyst

The founder of Need Insights. After 16 years of working with marketing, Jason wanted to find an efficient tool for understanding what visitors and customers base their decisions on. After thousands of eye tracking tests and over three years of field work, Jason developed unique eye tracking research methods for marketing material and increasing website conversions.
Telephone: 0046-70-971 89 51
E-mail: jason(at)needinsights.com

 

Roel Lammers

Roel Lammers

COO & Co-Founder

Co-founder of Need Insights. 10+ years of experience in B2B and B2C sales and marketing. Roel has a lot of experience in both traditional and digital marketing. He leads Need Insight’s operations and business development. Roel is passionate about new technology and you can find him regularly in a crossfit box at lunchtime.
Telephone: 0046-76-329 82 08
E-mail: roel(at)needinsights.com

 

Salman Iqbal

Salman Iqbal

Eye tracking Analyst

Salman has extensive experience in market research and analysis at both international and local markets. He has a particular interest in and has worked a lot with the consumer market for electronics products. Salman’s personality can be described with one word – curious! Salman is today one of our main eye tracking analysts and has studied the results of thousands of eye tracking tests.
Telephone: 0046-72-049 63 31
E-mail: salman(at)needinsights.com

 

Johan Groundstroem

Johan Groundstroem

CTO

Dreaming of server less architecture and machine learning (AI), really proud to take the technology stack to the next level with this awesome crew. Johan is a serial entrepreneur and senior technology evangelist that likes to get things done. Loves his hamburgers and is still a curious computer nerd! He remembers his first computer a commodore Vic-20! Of course he broke it and he has continued to break technology and then fix it ever since.
Telephone: 0046-70-4867717
E-mail johan(at)need insights.com

 

James Briggs

James Briggs

Senior Research Analyst

James has lived in Asia and the US as well as a number of European countries. James is an experienced qualitative market researcher who specializes in integrating eye tracking into in-depth qualitative studies. James works with the full palette of qualitative techniques (ethnography, focus groups, one-on-one interviews, etc.) across a range of industry sectors.
E-mail james(at)needinsights.com

 

Niklas Andrén

Niklas Andrén

Professional Business Developer

Niklas has long experience of B2B and B2C marketing in Sweden and internationally. He has broad knowledge as a marketer and buyer of analogue and digital services, in recent years in communication using CRM data. Niklas has great interest in people and the process of digital commerce. In the woods on his daily meditative forest walks, sometimes Niklas gets the best inspiration.

Telephone: +46 (0)70-210 72 88
E-mail niklas(at)needinsights.com

Mats Edvardsson

Mats Edvardsson

Data Protection Officer

Mats kicked off his career with a degree in mathematics and data science from The University of Gothenburg. Since then Mats has earned more than 20 years’ experience in roles such as software developer, system analyst and project manager. Today Mats has specialized in data protection in connection to digitalization and analytics. If needed he wouldn’t back off writing his own algorithm for a machine learning project.

Telephone: +46 (0)70-355 34 40
E-mail mats(at)needinsights.com

Mats Edvardsson

Rick Li

Responsible for the Chinese Market

Rick has extensive e-commerce experience, specializing on the web platforms Amazon, JD, and Alibaba. Rick leads the development of building a presence for Need Insights in China.

E-mail rick(at)needinsights.com

You?

Sales

 

We’re hiring! Like sales and marketing? Send an email to us at info@needinsights.com and tell us more about yourself.

 

Advisors:

Mats Edvardsson

Simon Gustafson

Advisor

Mats Edvardsson

Helene Podsadni

Advisor

Mats Edvardsson

Per Nathanaelson

Advisor