People

 
Jason McMillion

Jason McMillion

CEO & Lead eye tracking analyst

The founder of Need Insights. After 16 years of working with marketing, Jason wanted to find an efficient tool for understanding what visitors and customers base their decisions on. After thousands of eye tracking tests and years of field work, Jason developed unique eye tracking research methods for marketing material and increasing website conversions.
Telephone: 0046-70-971 89 51
E-mail: jason(at)needinsights.com

 

Mats Edvardsson

Mats Edvardsson

Data Scientist

Mats kicked off his career with a degree in mathematics and data science from The University of Gothenburg. Mats has more than 20 years’ of experience in roles such as software developer, system analyst and project manager. Today, Mats specializes in statistical calculations and data modeling in connection with wifi analytics and anything related to Applied Data Science.

Telephone: +46 (0)70-355 34 40
E-mail mats(at)needinsights.com

James Briggs

James Briggs

Senior Research Analyst

James is an experienced qualitative market researcher who specializes in integrating eye tracking into in-depth qualitative studies. James works with the full palette of qualitative techniques (ethnography, focus groups, one-on-one interviews, etc.) across a range of industry sectors.
E-mail james(at)needinsights.com

 

Advisors:

Mats Edvardsson

Simon Gustafson

Advisor

Mats Edvardsson

Helene Podsadni

Advisor

Mats Edvardsson

Per Nathanaelson

Advisor