Tuesday morning and me, Roel and Salman from Need Insights are on our way to educate a sales organization about eye tracking and sales. While waiting for my colleagues I noticed the McDonald’s billboard and just had to do a Periscope about it. It was exceptional in its design and communication. Watch the short video (1:23 min) and find out why. After watching, let me know your thoughts. (Twitter: @McMillion or email jason at needinsights com) Communication at its best – simple but effective! (filmed with my mobile, Upplands Väsby, Stockholm Sweden)