Services we offer with eye tracking glasses
Marketing & Consumer research
For Marketing & Consumer Research, we can go into any environment and perform eye tracking tests. This way we can find out about the most influential factors that affect the experience in the environment in order to optimise the visual communication.
Which products are being noticed and which are being missed?
How intuitive and user friendly is your dashboard?
User experience & interaction
Eye tracking is a good tool to evaluate and optimise the user experience for different interfaces and interaction between man and machine, (such as driver and vehicle). It can reveal potential problems, risks and difficulties.
User friendliness & design
Eye tracking provides convincing and objective data that reveals the behavior behind usability and design problems.
Are your machines being used in the way you thought, or is the interface is difficult to understand?
Shop analysis for increased sales results.