“With input taken from your study, we have definitely improved our CTR and also reduced bounce rate. So it was a well-needed study that yielded results in terms of these indicators.” The above quote comes from one of our clients for whom we recently...
Pushing the boundaries of eye tracking research, integrity and privacy An Austrian art historian Raphael Rosenberg from the University of Vienna is trying to find an answer to the impact of culture on art. At the same time, he and his team developed a very interesting...
Eye tracking is a very interesting technique because it measures what we see, which we use to base our decisions on. Jason McMillion had the honor to give a 15 min discussion on eye tracking for the amazing creative tech and design firm Everyday. He went through the...
I've worked with Need Insights for many years... it's a true pleasure, always friendly and quick to solve problems. I... highly recommend Need Insights to any company looking to better understand visual communication and what drives consumers to buy.read more
There is lots of great info in the report (Amazon shoppers). Many of the findings are logical and you just need someone... to point you to the facts, some of the other findings were completely new to me. Very interesting!
Need Insights was one of our first members at Kista Business Network. They have done more within eye tracking and... consumer analytics than any company I know. And they never give up, always wanting to know more.read more
I highly recommend Needinsights if you want to analyse any type of shopper data. How quickly Amazon buyers swipe... through products and what they have time to see is crazy. The information should give you a huge advantage over other companies.read more
Med insikter från Need Insigths skapade vi nya mallar och riktlinjer för bla. bannerproduktion vilket signifikant... ökade ROMI. Ett arbete som ökat förståelse och intresse för hur stor påverkan bra assets har för kampanjer.read more
Insiktsfulla och intressanta perspektiv på mätning av både printannonser och digital media. Mätresultat som ger... direkt återkoppling på förändringar som bör göras. Mycket intressant lösning som är värd än mer uppmärksamhet.read more