Eye tracking is a very interesting technique because it measures what we see, which we use to base our decisions on.
Jason McMillion had the honor to give a 15 min discussion on eye tracking for the amazing creative tech and design firm Everyday. He went through the most important aspects of eye tracking technology, some commercial uses, and something called first impressions eye tracking.
Some questions were answered …
– How much information we actually take in on a news site?
– Increasing website conversion with eye tracking. How much can you expect?
– Use eye tracking for SEO purposes. New opportunities to drive traffic even if you are not in the top 3!
– First impressions eye tracking. Why it is so important for advertising.
Check out the video for all the answers.